I’ve recently been doing work for a start-up company that’s centered around the health and wellness lifestyle market. I was hired to create an “Anthem Video” and a 0:30 spot for broadcast. The idea was to go all over CA and shoot some pretty things as well as some lifestyle shots involving several different millennials being active/creative. Pretty straightforward stuff, but what I didn’t know is how much this road trip would effect me. Waking up at 5:00AM to see the sun rise in Yosemite was one of the most magical moments I’ve ever experienced. This shoot made me realize how much I truly love what I do and the people I do it with. Below is a link to the behind the scenes video of what it was all about.